The Reforestation Fund (TRF) is an environmental charity that “Connects Conservation with Consumption” by financing and promoting community-led restoration projects around Aotearoa.
Ethical brands pledge a small amount from every product sold on selected items, and 100% of what they donate goes straight to where it matters most - enabling communities and volunteers to improve the biodiversity of their local areas through funding and increased awareness.
Consumers can vote with their wallets to bring positive change by buying from brands that support TRF, and they can supercharge their positive impact while discovering new sustainable brands by shopping in our charitable online store, The Reforestation Store.
For businesses, TRF flips the concept of philanthropy on its head. Instead of being an out-of-pocket cost, we aim to turn giving into a growth vehicle that not only improves the environment but also makes business sense. Learn more at www.thereforestationfund.com.